This campaign was launched to counter the buzz created by Tesla and Nikola, who were making a lot of noise about their electric trucks without actually having any on the road.
How good are these electric trucks? We compared them to other electric champions in this video series.
For the campaign, we created a glowing electric wrap for the marketing truck.
The follow-up campaign – The Power Behind the Switch. A 15 second video series giving compelling reasons to switch to the all-electric truck.
