13th Colony, a small bourbon distillery with a rich story, needed a compelling way to share it. Partnering with Working Title Partners, I led the creative direction for a brand awareness campaign and brand evolution, developing a new look and feel with comprehensive brand guidelines to refine the brand’s voice and visual storytelling. The work included a new tagline and marketing communication materials — spanning ads, videos, social content, retail displays, merchandise, and an e-commerce website.
