"Welcome to the Lowcountry" campaign for Palmetto Bluff, a 20,000-acre private club, resort, and residential community.
Nearly two million people fly into Savannah/Hilton Head International Airport each year. To entice these travelers to take a day or week-long detour to Palmetto Bluff, we offered a preview of all of its Lowcountry goodness.
Copy: You are currently 25.7 miles from this spot.
Out here, we don’t fly on planes, we fly on paddleboards.
Copy: You are currently 26.1 Miles from this spot.
Check the tide schedule before you head out, or you may not find it.
Copy: You are standing just 28.2 miles
from standing on a paddleboard.
Copy: Your feet are just 26.1 miles from being wet, sandy and bare.
A Lowcountry Boil is traditionally served on newspapers on a picnic table. For these airport charging stations, we recreated a newspaper-like surface, complete with articles about Palmetto Bluff.
Brochures? No thanks. We created a biannual magazine all about the Lowcountry. And Palmetto Bluff.
Moreland Village. The next offering at Palmetto Bluff.